Tuesday, October 06, 2009

Cookie-Cutter Romantic Comedies

I was just rating a recently rented movie on Netflix and after I was finished, it gave me visual list for DVD covers of movies that I supposedly might like based on that rating (it was rating "The Hammer" starring Adam Carolla by the way...I gave it three stars). Two DVD covers positioned right next to each other instantly encapsulated just how cookie-cutter romantic comedies have become, specifically those starring Matthew McConaughey. Behold the creativity of Hollywood marketing:

I can just imagine the design meeting now. "Make sure that Matthew McConaughey is leaning with his back to [insert "comic" actress here] and his hands are in his pockets." I suppose that this really is the ultimate truth in advertising since they are trying to get you to see the exact same movie again. I have a feeling that if someone showed me the first half of "How to Lose a Guy in 10 Days" and then switched the DVD without me knowing and showed me the second half of "Failure to Launch" I wouldn't even notice.

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